That connection to their brand identity creates a strong narrative in their marketing efforts across channels. They speak to their audience unwaveringly, and their audience responds.

14. James Frey (A Million Little Pieces)

Author James Frey had an explosive product launch in 2005. His book, A Million Little Pieces originally marketed as his memoir, was catapulted to overnight success after being named on Oprah’s television book club.

Two million copies were sold, making it the fastest-selling book in the club’s 10-year history. It topped the New York Times Best Seller list for 15 straight weeks and was published in 28 languages by 30 different publishers all over the world.