Sphero also handled media requests and newfound attention with Brandfolder, a Digital Asset Management (DAM) platform that kept their product photos, company information, and tech specs easily accessible and accurate. For your next product launch, how could you leverage social media in unexpected or nontraditional ways?

10. Niantic Inc. (Pokemon Go)

Are you still recovering? Is it still too fresh to talk about?

Niantic Inc. was as surprised as you likely were when Pokemon Go became a global obsession. The company had prepared their server load for game launch with a ‘worst case’ estimate of five times the normal volume.