Viral best practice: Leveraging UI to be advantageous in a campaign

Netflix recommendations are tailored to what viewers want to see, but everything else about homepage design is decided by the company’s team and gives great potential for their original content to go viral. For a streaming service with over 100 million subscribers, it’s excellent exposure.

Sometimes, the perfect aid to a campaign starts with what you can do in your own wheelhouse. Marketing for “Bird Box” created interest for viewers with an auto-play ad on the site homepage. Maybe you can leverage one of your popular webpages, e-books, or social channels to similarly shine light on an upcoming product or service launch.