Eventually, themed content, such as holiday episodes (Christmas Dinner smoothie, anyone?) began rolling out to expand its reach among YouTube’s audience.

Today, you can still go back and watch the “Will It Blend?” series on their YouTube channel. And of course, you can still purchase the blender and produce a few videos of your own (something else that became popular in light of the show’s success).

6. Metro Trains Melbourne (Dumb Ways to Die)

Are you already humming that catchy little song in your head? You’re welcome for that all day.

Melbourne’s metro system didn’t have a safety campaign in market before “Dumb Ways to Die” (DWTD). They had information at stations, but nothing that was really influencing safe behavior or showing that the company cared, so they brought agency McCann Melbourne on to help.