Dickson puts everything from golf balls, Amazon Echos, and my personal childhood favorite, Thanksgiving Dinner, to the test while cheesy game show music loftily plays in the background. (Spoiler alert: It always blends).

Gaining billions of views and great interest in the high-speed capabilities of a Blendtec blender, the company has now flourished into one of the most reputable brands in its industry. Popularity of the series led to the company’s CEO appearing on an episode of NBC’s “How I Made My Millions” , a show about startups that quickly found great success.

Viral best practice: Leveraging YouTube to create content that connects to the platform’s audience

Having little resources as a startup, Dickson stumbled upon a hidden gold mine. His story shows how adoption of YouTube as a digital marketing platform can skyrocket a company, even without a high budget or television ad slots.