You can use this data to build better forms in the future. If you notice a large percentage of your audience bouncing from your form once they hit a required field, this could be a sign that you have too many fields. Similarly, if many people click your form but no one subscribes, this could be a sign that you need to enhance your value proposition.

We can learn a lot from analytics. Adding this feature can give you valuable insight and allow you to create better forms.

Bottom line

Online forms are the preferred way for consumers to reach brands, and it’s not hard to see why. The convenience and privacy compared to platforms like social media make forms a crucial part of the web design process.