Use this opportunity to display your social media links and business email address. You want to leave as many doors open as possible. The key to obtaining new leads is communicating with them through their preferred methods. For example, if consumers don’t check their email often, they may want to get in touch with you through Facebook or Twitter.

Google Analytics

Finally, make sure you add Google Analytics to WordPress if you want to make forms that are useful for your business or website. Google Analytics allows you to track how many people clicked on your form, signed up or left early.