If your goal is for people to join your mailing list, entice them with a value proposition they can’t refuse. Offer a free e-book or checklist to make their decision easy. Don’t forget to include what they should expect if they sign up for your email list. Will they receive blog posts? Updates on products? A mixture of both? These details are important when creating your online form.

Accessibility is vital for consumers who want to get in touch with you but need a secondary option. On your contact page, include the other ways viewers can contact you if they have questions or concerns.