The required fields will vary based on your industry and how you operate your business. As a general rule, it’s usually beneficial to ask for consumers’ email addresses and first/last names for personalization purposes.

The value proposition

Your value proposition plays a massive role in the usefulness of your forms. Why would anyone bother to contact you if they have no idea what to expect? Small promises or details go a long way in securing trust and confidence in your audience.

For example, your contact page might say, “Have questions? We have answers.” Similarly, if you decide to create a contest, you’ll want to list the details of the contest on the signup form so consumers know what they could win and when you’ll announce the winner.