The number of fields

Another essential factor you should consider is the number of fields in your form. We have all landed on contact pages with so many forms that you wonder if they are going to ask what you had for dinner. You don’t want your audience to feel this way, especially if you’re using a two-step opt-in.

Your goal is to make the contact/signup process as easy and painless as possible for the consumer. Before you launch your next form, look at your required fields, and determine if they are all necessary to your overall marketing goals. For instance, it makes sense to ask for an email address if a consumer wants to sign up for your mailing list, but it makes far less sense to ask about their location or phone number.