On Jan. 31, US Secretary of Health and Human Services, Alex Azar II, declared a public health emergency in response to the outbreak of the 2019 Novel Coronavirus (COVID-19). Consistent with the latest news from the CDC (as of this writing on March 11), which states, “This is an emerging, rapidly evolving situation,” many US businesses and digital marketers have already seen the impact of the COVID-19 on paid search planning and execution.

First and foremost on marketers’ minds, and in the minds of our clients, is the health and safety of our employees, our respective clients, and the international community at large. If you are sick, self-isolate, or work from home, if possible.. The CDC recommends that you wash your hands for at least 20 seconds. Use common sense and good judgment when traveling, both domestically and internationally, and fact-check the source of any information you find online about the coronavirus – the CDC is at the forefront of information dissemination for this virus in the US.