Tony Verre, The Integer Group

What I see as short-to-mid range impacts (1 – 4 months) for e-commerce specifically — we’re already starting to see it across major marketplaces like Amazon — is a massive increase in online orders as people avoid person-to-person contact of in-store retail. Not only for disinfectant and cleaning supplies but for all goods and services: grocery delivery, everyday item delivery, etc.

The long-term effect of this massive increase in
online orders, in my opinion, will create stress on the logistics system that will
cause both marketplaces and DTCs to renege on 1 and 2-day deliveries, and could
potentially grind the system to a temporary halt as delivery windows stretch
back out to pre-Prime days of 5 to 7-day windows.

Eric Enge, Perficient Digital

The primary impact will be as a result of the fear that it causes. We have already seen that with an over 1,000 point drop in the Dow, companies canceling major conferences, and companies reporting it as an earnings risk, and these will extend to digital marketing companies (though it may benefit entities such as Zoom, LogMeIn, Skype). As for the long term, it’s hard to say, as that depends on just how widely it spreads.