Frederick Vallaeys, Optmyzr

If we come to a point where we must avoid stores or other public places, it could boost e-commerce, especially for CPG and those purchases we can’t postpone by a few weeks. That would of course have a big impact on digital marketers who could compete for the purchases of consumers who are not frequent online shoppers.

Samantha Barnes, bounteous

The short-term impact of the new coronavirus will probably result in a downturn for many industries, but we’ll see a spike in audience reach with the frequency of online touchpoints. Measurement strategies and goals should be adjusted for uncertain times and it’s a chance to build long-term relationships for the next upswing. I also see that shady advertisers, bots and content sites are sprouting up to take advantage of peoples’ fears, so the right message at the right time will be even more meaningful now. As for the long-term, I have no doubt that marketers and analysts will innovate with considerations that customer journeys can be filled with stressors and experience to acknowledge and be mindful of.