Amy Barone, Splash

Even before the current risk with coronavirus, we’ve noticed event marketers choosing to invest in repeatable, local events rather than just one or two larger annual events. Local events are faster and easier to scale up (and down), encouraging more meaningful personal connection, attracting a broader group of attendees, including those who can’t or won’t travel. In just the past few days, we’re seeing many more companies quickly shift to this approach in the face of many large event cancellations.

Amanda Martin, Goodway Group

Coronavirus is top of mind for all executives worldwide. The supply impact is the first thing we are preparing to see based on how inventory is hitting shelves and affecting marketing budgets and advertising dollars. One topic of discussion when speaking with clients is understanding how their industry will be impacted, for example, we’ve seen a decline in hospitality already, but also a surge in spend around incentivizing travel.