Coronavirus creating disruption, uncertainty for digital marketing ecosystem – Marketing Land
The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take a hit because of supply chain issues or declining consumer demand.
Online publishers have indicated that COVID-19 is starting to impact ad revenues. In particular, the NY Times made a filing in which it said (via Axios) that ad revenue would be down about 10% this quarter. The company attributed that to “uncertainty and anxiety about the virus.” Analysts said they expect to see Facebook’s ad business take a hit in the near-term (it would follow Google’s could as well).
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