3. Empower Your People

SEOs tend to wear many hats, especially at the enterprise level.

Consider that the typical in-house SEO team consists of just 2 to 5 people, regardless of whether the business has fewer than 100 employees or more than 1,000.

As an SEO, you might have your hands in (and hopefully are consulting on) web design and development, local and mobile marketing, business data analysis, copywriting, email marketing, and more.

Analytical reasoning, Natural Language Processing, business analysis, digital marketing, competitive strategy, data science – these are among the hard skills companies need most right now.