Only the most advanced AI-powered platforms can give us the power to go further, not only gathering data but analyzing massive amounts of it and then taking action, as well.

As consumer behaviors and expectations change, you might find new gaps in your tech’s capabilities. You may identify new data governance issues, permissions needed, or opportunities to engage others in:

In addition, point vs. platform is a major consideration nearly every enterprise-level SEO will face at some point as too much data and too many tools cause chaos.

These are all considerations that should be reevaluated on an ongoing basis.