Brands need to understand their greatest opportunities to appear and convert whether that’s in the Local Pack, on video, in an Instant Answer box or in paid search for any given query.

Beyond search, SEO now often holds the keys to omnichannel marketing success.

Understanding searcher intent is key in delivering the right resource to either answer their question or move them to the next desired action in the funnel.

Content format and substance must reflect the needs of the consumer whether the message is delivered on mobile or desktop, by voice or text, via social media, SMS text message, or email blast.