When you make a timely, well researched call to an inbound lead it’s far more effective than any volume of cold calling. You know exactly what the prospects is researching based their recent browsing behaviour and you also have enough information about the prospect to do some initial research about the organization they work for and their specific role within the company.

5. Send personalized emails.

Several research studies indicate that email marketing continues to be the most effective tactic for lead nurturing.

The research also consistently shows that personalization tends to produce significantly better results than generic marketing. A study by Accenture found that 41% of consumers switched businesses due to a lack of personalization.