There are a few prerequisites for using targeted content for lead nurturing. First of all, you need to understand each of your unique buyer personas. Of course, you then need to create an assortment of targeted content designed to nurture each of your personas based on their interests, goals, objectives, and marketing triggers.

Lastly, you need to have a marketing automation platform in place to help you identify, segment and target your unique buyer personas as you scale your inbound marketing strategy.

2. Use multi-channel lead nurturing techniques.

In the past, most lead nurturing strategies involved setting up a simple email drip campaign that would send out generic emails to a list of prospects.