5. Personalized Emails: Personalization benefits both your marketing and your customer retention.

6. Lead Scoring: This strategy helps you determine which leads you should really take time to follow up with.

7. Sales and Marketing Alignment: Organizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates.

Editor’s Note: This blog post was originally published in March 2016, but was updated for comprehensiveness in March 2020.