Leveraging Lead Nurturing Tactics

In review, let’s quickly recap the seven most effective lead nurturing tactics:

1. Targeted content: Content intrigues, entertains, and delights audiences that could become qualified leads.

2. Multi-channel lead nurturing: Try to reach your audiences on multiple online channels, rather than just relying on email.

3. Multiple Touches – Prospects receive an average of 10 touches from the time they enter the top of the funnel until they’re a closed-won customer.

4. Timely Follow Ups: The odds of a lead entering the sales process, or becoming qualified, are much greater when contacted within five minutes versus 30 minutes after an inbound lead converts on your website.