. Let ’ s dive in!

. 1. Engage More Viewers with Stories. Instagram and Facebook Storiesenable users to share short-form, vertical videos that vanish after 24 hours. Instagram Stories presently has 500 million active day-to-day users, with 800 million utilizing the platform as a whole.

. Stories tend to be more casual and unwinded than posts in the feed( especially Instagram). They offer audiences a fast picture of your day or a look into the behind-the-scenes world of your brand name. Keeping your Stories genuine to you and real to your brand name will keep your audiences returning for more– they won ’ t wish to miss what you ’ re sharing.