6 Video Marketing Tips for 2020: What You Need to Know

For numerous business and individual brand names, video is more crucial than ever in the past. With 78% of individuals online seeing videos weekly –– and 55% enjoying daily–– it’’ s a fun time to collect video marketing pointers for your technique .


An incredible variety of audiences view video material online. In addition, 82 %of all online traffic is predicted to come straight from video by 2022. Video marketing appears like a genuine no-brainer when you think about the numbers.


Video provides you the chance to:

. Engage authentically with your fans Give your audience a peek into your daily life Teach important abilities and share your understanding to assist others Entertain and notify your fans.

Thinking about delving into video production for your brand name? We ’ ve gathered a list of leading video marketing ideas for 2020 to assist you draw up your technique.


Let ’ s dive in!

. 1. Engage More Viewers with Stories.

Instagram and Facebook Storiesenable users to share short-form, vertical videos that vanish after 24 hours. Instagram Stories presently has 500 million active day-to-day users, with 800 million utilizing the platform as a whole.


Stories tend to be more casual and unwinded than posts in the feed( especially Instagram). They offer audiences a fast picture of your day or a look into the behind-the-scenes world of your brand name. Keeping your Stories genuine to you and real to your brand name will keep your audiences returning for more– they won ’ t wish to miss what you ’ re sharing.


Stories videos can be leveraged to:

. Send out users to your profile Promote your product and services Gather and share user-generated material( UGC) from your fans Answer concerns and begin discussions with your audiences.

To engage more audiences with Stories, post regularly. Constant publishing throughout all social networks platforms is a basic finest practice for developing a relationship with your audience. Aspect in routine Stories when you upgrade your marketing technique.

. 2. Enhance for Mobile Devices with Vertical Video.

As video continues to increase in significance– both to online marketers and to audiences– there is a greater need for vertical video enhanced for mobilescreens. 75 %of mobile users state they ’d rather enjoy vertical video on their phones, rather than horizontal.


To effectively enhance your videos for mobile watching, you require to make certain your videos are sized to the right measurements for the platform you ’ re utilizing. This helpful guide to video sizes from Sprout Social is a terrific recommendation that consists of video marketing pointers for video measurements throughout all social networks platforms.

. 3. Capture (and Keep!) Audiences ’ Attention with Shorter Video Ads.

Generally speaking, video must be kept brief throughout all platforms to guarantee your audiences are viewing your materialall the method through. Advertisements are no exception. The much shorter the video advertisement, the most likely audiences are to enjoy the whole thing.


For circumstances, YouTube bumper advertisements are a terrific example of this method. In 2016, the platform presented a 6-second advertisement format that users couldn ’ t avoid. The method settled: usually, these advertisements bumped up brand name awareness by 30% .


On average, social networks videos need to be kept under 2 minutes long, however the length of your video actually depends upon the platform where you ’ re sharing it, in addition to the format.( For example, video advertisements ought to be much shorter than anuseful video.) Here ’ s a convenient guide from Vidyard to for how long social networks videos need to be for reliable video marketing.

. 4. Offer More Accessible Videos to Your Followers.

It ’ s essential to ensure you make your video material available to everybody, consisting of people with specials needs. Available video is more vital than ever, and you can guarantee your material is as simple as possible to see’or listen to.


To produce more available videos:

. Include captions for the hearing impaired Include a video records and detailed copy that can be checked out by a screen reader Add detailed audio where it ’ srequired Don ’ t usage material that flashes quicklyon screen Choose easy-to-read typefaces Pay unique attention to color mixes and contrast in your material.

In addition to video material, it ’ s crucial that all entrepreneur make their online material available. You can get comprehensive ease of access details from the W3C ’ s Web Content Accessibility Guidelines (WCAG) here . Above all, a reliable video marketing strategy will consist of ease of access, which will attract more audiences.

. 5. Don ’ t Skip Out on Live Video.

Live video continues to be extremely crucial for companies– 80% of online consumers state they would rather see live video than check out an article.And, 63% of audiences age 18 to 34 regularly view live streaming material online.


Facebook Live and live YouTube broadcasts are an effective tool for engaging with your audience in real-time. In Addition, Instagram Live video might be poised for an increase. Instagram is presently checking the possibility of enabling users to re-upload their live streams to IGTV.


A couple of suggestions for developing appealing live video material:

. Engage straight with your audience in real-time Host Q&A s and live training sessions for your fans Shoot live, behind-the-scenes videos of occasions Broadcast unique videos to personal groups on Facebook 6. Start a Vlog.

A vlog (video blog site) is an excellent method to repurpose your composed material into shareable videos that are simple for your audiences to view on the go. Or, if you choose, you can spin written material off your vlog! You can optimize your material


Vlogging is a wonderful method to integrate video marketing ideas and material into your digital marketing technique . For content developers who may not be comfy appearing on live video, vlogging is a fantastic option. You can prepare, record, and modify your video beforehand– no pressure to carry out on the area.

. Concluding.

Now that you ’ re geared up with some leading video marketing suggestions and patterns for 2020, it ’ s time to develop! What sort of videos do you wish to share? On what platforms? Let us understand in the remarks!


Featured image through Oberon/ shutterstock.com

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