You want people to save and/or share your content because they’ll likely go back to read it again and seek out your account for similar content the next time they’re on Instagram.

#3: Measure Weekly Profile Visits

Weekly profile visits is an important metric to pay attention to. When people visit your Instagram profile, it’s a big deal. After seeing your post somewhere on the platform, they’ve made an extra effort to click over and visit your profile.

Think of your profile as an invitation to a party. When people land on your profile, they’re invited to read your bio and click out to your website. They’re also invited to watch your stories, view your story highlights, and dive into your posts and captions. When someone takes the time to visit, make sure they can see at a glance who you are, what you do, and what audience you serve.