#2: Monitor Saves and Shares

Saves and shares are two important metrics for assessing the performance of your content on Instagram. What type of content would make your followers want to save a post—educational content, inspiring quotes, tips, tricks, or how-tos? Spend some time brainstorming content that your Instagram audience is likely to want to save.

The same goes for sharing your posts. People want to share content that’s entertaining or humorous or makes them look like they have some perceived authority. What kind of content could you create as part of your brand that would encourage someone to share it with their followers?