You may want to test different bio links every week. Add a link to a lead magnet in your profile and switch it to a different lead magnet, offer, or podcast episode the next week and see which one resonates best with your audience. Instagram tracks link clicks weekly so you can see whether your link is clicked more or less in any given week.

To find out your number of website clicks, start by tapping the hamburger menu in the top-right corner of your Instagram business profile.

In the pop-up menu, tap on Insights.

Now tap the Activity tab and scroll to the bottom of the page to find the Website Clicks metric. After you note this number, employ one of the tactics above and come back a week later to see if this metric has improved. You can set a goal for your business to increase website clicks by 20% per week, as an example.