To get more out of your bio link, consider using a link service, which allows you to create a special page with multiple links that opens when profile visitors click your bio link.

Using a link service can be a powerful tactic but you’ll want to track clicks to see if it works for you. If you present too many links on that page, it’s possible people may get confused and end up not clicking on anything. The link description in your bio may also be too generic to compel people to click on it.

Another approach for maximizing your one link is to create a landing page on your website that’s just for Instagram users. Once clicked, they’re taken to your dedicated web page that can offer a better user experience. They’ll be more likely to take action and even sign up for your newsletter to stay up to date.