Why? With a business profile, even if Instagram moves ahead with hiding likes from public view, you’ll still be able to see your likes via Insights. Still, there are other metrics available in Instagram Insights you should be watching.

The metrics highlighted below will help you gauge content performance so you can create more of the content that inspires people to like a post because it resonates with them, not simply because it has a lot of likes.

#1: Track Instagram Bio Link Clicks

When using Instagram for your business, one of the most important metrics to analyze is how many people click over to your website. Instagram allows you to add one URL to your bio so it’s important to analyze these clicks to determine whether your audience finds your link compelling.