Do you know how well your Instagram marketing is really performing? Your Instagram business profile provides you access to valuable metrics that can help you understand what’s working.

In this article, you’ll discover five ways to analyze the performance of your Instagram business profile.

Why Instagram Business Profile Insights Matter

Instagram is a powerful tool for small businesses and influencers wanting to showcase products and services, but when Instagram announced it would test hiding likes, people using personal Instagram profiles for business were concerned. Even though Instagram hasn’t officially made this change, the possibility of likes being hidden makes a strong case for moving your Instagram presence from a personal profile to a business profile.