Now looking at the results this website (ruled.me) is ranking #1.

Looking at this site’s backlink profile, you’d think that all of the referring links should also be related to the keto diet, right?

A closer look at some the sites referring to this one reveals some unexpected, non-keto niches linking to it:

As you can see, the top backlinks for this #1 ranking result are pretty diversified.

It’s very common to have a diverse set of websites linking to you, but the most important thing to look for is the context of the link.

Myth #4 “I need exact match anchors in every link.”

Anchor text makes up a clickable hyperlink [e.g. The HOTH].