The biggest misconception here is that any link that points to you MUST be from a domain that matches your industry or niche market.

For example, if you are a “swimming pool store,” you should only get links from “swimming pool stores” or very closely related websites.

Now, it’s not that you shouldn’t get relevant links, but good link building is more about context.

Let’s look at an example:

The Ketogenic Diet is all the rage these days – The term “ketogenic diet” get 293K searches per month with a ~$1.00 CPC. This is a very popular and competitive term.