The above examples would require extremely different strategies.

Although all businesses are different, one approach does work for most cases, a strategy that my agency has developed while working with clients from niche wellness product businesses to luxury rehabs to enterprise tire companies.

The process weaves three tactics together that run simultaneously. The first is what I call “Intentional Storytelling SEO,” basically creating keyword-optimized content for user intent that’s based on storytelling. The other tactics focus on Unique Selling Points (USP) and sales blending.