You need to integrate the various channels used by modern consumers into one seamless experience.

They want to browse, connect, engage, purchase, communicate, and advocate on their terms and in their preferred ways. And if you don’t provide that for them, they’ll find someone else who will.

6. Develop your platform.
Successful businesses develop a primary platform to share their message to their audience.

Yes, we recommend using channels such as Facebook, email marketing, digital ads, and search engines to attract new customers, however, strong businesses also focus their energy on a primary platform that they own.