Ready to take it to the next level? Try these battle-tested tips from the pros.

1. Focus on the customer experience.
The customer experience (CX) is poised to become the key differentiator in the next year or so, if it hasn’t already, more than the price, and more than the product itself.

Customer experience is defined as the impression you leave with your customer. And this impacts their perception of your brand across each stage and touchpoint of the customer journey.

And customers want and expect a great experience from beginning to end. 86% of consumers are willing to pay a premium for it, 73% list it as an important factor in any purchase decision, and 65% say it’s more influential than amazing advertising.