Monthly or quarterly performance discussions build team camaraderie and improve employee mental health. These meetings can also create an environment of trust, which leads to greater innovation.

Small businesses can attract rare candidates by having a positive culture, a strong career track, and well-trained, unbiased recruiters. “A supportive culture and a strong career track are key to attracting the best of the best,” agrees Taylor Dumouchel of Peak Sales Recruiting.

“Top professionals seek respect, not just within their immediate teams, but throughout an organization; they want to work for companies that value what they do. In order to recruit top talent, executives need to highlight their positive and supportive culture and underscore how they recognize that their positions are a part of the major drivers for company growth.”