Artificial Intelligence is revolutionizing the way digital marketing operates. More processes than ever before are becoming automated thanks to improved AI technology. AI algorithms and analytic data can harness huge amounts of customer information that is then used for email marketing and targeted advertising. Moving into the world of post-2020, there is far more personalization in digital marketing than ever before; this trend is likely to continue and become more popular with customers and brands.

The trend of digital detoxing is definitely something that digital marketers need to be aware of when developing their strategies. Around 56% of Americans between the ages of 18 to 23 are interested in the idea of using less social media and spending arranged periods offline. This means that strategies heavily reliant on social media need to diversify into email marketing, PPC, and targeted advertising. It also means the campaigns themselves need to be conducted with this in mind; support for their digital detox efforts will be more appealing.