Image via Mastercard

3. Focus on personalization

Most content marketers believe that when a prospect customer engages with their brand and makes a purchase, it’s a win.

But what’s next?

A customer journey starts right from when a target customer engages with your brand and it continues through conversion. But it also includes providing customer support and elevating their buyers’ journey to turn them into cheerleaders of your brand.

So, it is essential to reach out to your audience and provide valuable services that are not solely revenue-centric. 76% of consumers believe that it’s easy to switch to a different brand to find an experience that will match their expectations.