Source: YouTube

2. Use chatbots to enhance customer experience

With the help of intelligent chatbots, you can also leverage customer data. These virtual assistants are capable of collecting data from customer interactions and giving you insights into how your brand can improve.

For example, if customers are complaining about a specific product, you can dive deep into the issue and understand the problem on a granular level.

Providing a great customer experience can help brands increase lead generation and revenue. What’s more, it can also help you improve your customer experience and lower your customer acquisition cost.