So, what kind of videos can brands create for promotion?

There are many different options — educational videos, onboarding videos, meet-the-team videos, customer journey videos, event videos, and more.

Looking for inspiration?

Take a look at the Reebok video marketing campaign

They created a video for their #HonourYourDays campaign which shows a woman’s relationship with running in reverse mentioning that the average human life is about 25,915 days.

While it doesn’t directly promote their products, it does highlight the importance of fitness. It’s a great way to spread awareness without being too promotional.