Source: Shopify

Marketers often use these emails to encourage their customers to take another step or get closer to a purchase.

Emails also provide you with an opportunity to upsell your products.

For example, an email that includes a section containing products similar to a user’s previous purchases can trigger their engagement.

Source: Smartrmail

Email automation saves the time and efforts that are otherwise invested into following up with each action of a user. It also reduces the potential for errors such as hitting the send button prematurely when the user might not be ready.

6. Build a community

Building a community around your brand will help you improve your brand awareness, drive higher engagement, and organically boost your SEO.