But it can be a time-consuming strategy. If you’re short on time, there is a way out – automate your email marketing campaigns. Not only can it help you save a ton of time, but it can also help you create more personalized content.

With this strategy, you can ensure that your content is delivered to your customers at the right times.

For instance, if a customer has abandoned their cart, you can send them a reminder to complete the transaction.

Here’s an example of how American technology company, FiftyThree, notifies their customers about abandoned carts with an appealing message.