It’s all about sharing the wealth of knowledge under one roof.

Developing a team like this makes it ridiculously easy to plan projects and strategies, brainstorm, solve problems and delight clients. For marketing agencies, it’s great if you can recruit a t-shaped marketer straight away, but you must also provide an environment that allows i-shaped marketers or generalists to grow and eventually becoming t-shaped. 

Cultivating an educational, collaborative working environment is the best way to combat any areas that you lack knowledge in. So, what else can you do to enhance our marketing knowledge?