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How to develop the skills you need to be a t-shaped marketer

This doesn’t mean you should shirk the responsibility of gaining knowledge though. After all, Da Vinci didn’t let anyone else paint the Mona Lisa for him or design a tank – instead, he became a polymath, the original style of t-shaped individual. We have a vast range of tools, resources and information at our disposal, served up by the Da Vincis of each industry.

It’s about finding people who have broad knowledge in many areas. They create spirited collaboration so that the most helpful, detailed and engaging work can be created. By developing a competence over multiple disciplines, you’re able to provide value when and where it’s needed.