Build your specialism

Everyone within a business will have a specialism. Mine is content. Yours may be SEO, social media, strategy, design or any other of the many skills that make up a successful marketing team.

To build this specialism, we need to cultivate both a deep knowledge and passion for something. For example, I like to read up on content marketing ideas and keep up-to-date with the latest trends on social media. Developing a deep knowledge in a field can help bring you respect as people are able to rely on you as an authority figure. 

Keep in mind that you don’t have to be leading the way in your specialism for you to be an expert in the area. You just need to build a great amount of working knowledge that you can apply to solve for the needs of the many.