A t-shaped marketer is someone who has the skills to effectively contribute in a collaborative manner across many departments.

For example, you might find that a t-shaped marketer has a broad knowledge of various digital marketing tactics but they’re particularly comfortable with a select few, such as writing emails, social media or content writing. Because of this, they can ‘slot’ themselves into any situation and provide value where it is needed.

They could find their specialism in processes such as SEO or PPC, but have a good enough writing ability to create blog content if needed.