T-shaped marketers are the next generation of marketing specialists. They’re able to specialise in one form of marketing but offer experienced knowledge in many other fields.

Having a team of t-shaped marketers means that collaboration, creativity and experience is shared and increased across multiple fields. This is done through teaching, resource sharing and even helpful workshops.

So how do you develop the skills to become a t-shaped marketer?

What is a t-shaped marketer?

If you know that a t-shaped marketer is, then skip to the next section. But if you’re not sure or you just fancy a refresher, hang around.