HubSpot’s weblog crew discovered this to be key to rising site visitors to the Sales Blog over time — examine their blog strategy here.

The dependable supply of site visitors and leads out of your evergreen content offers you the flexibleness to experiment with different advertising ways to generate income, similar to sponsored content material, social media promoting, and distributed content material. Plus, your content material won’t solely assist entice leads — it’s going to additionally assist educate your goal prospects and generate consciousness on your model.

How to Create a Content Advertising and marketing Technique

Now, let’s dive in to study the specifics of how to create a content material advertising plan.