3. What makes you distinctive?

Your rivals doubtless have a comparable product as yours, which implies your potential prospects want to know what makes yours higher — or, not less than, totally different. That is the place content material is available in.

So as to show why you are value shopping for from, you want to show why you are value listening to.

4. What content material codecs will you give attention to?

What varieties will your content material take? Infographics? Movies? Weblog posts? Having recognized the matters you need to take a place on, you will want to decide which codecs to budget for thus you’ll be able to finest specific that place.