2. What drawback will you be fixing on your viewers(s)?

Ideally, your services or products solves a drawback you recognize your viewers has. By the identical token, your content material coaches and educates your viewers by means of this drawback as they start to establish and deal with it.

A sound content material technique helps individuals on either side of your product: those that are nonetheless determining what their important challenges are, and those that are already utilizing your product to overcome these challenges. Your content material reinforces the answer(s) you are providing and makes your prospects extra certified customers of your product.